An End User is the resulted person(s) who will use a product; also known as your customer, audience, a sales persona, or a target market. In eLearning an End User should be identified at the beginning of the consultation period. Identifying a specific person or set or characteristics can help drive the assumed level of understanding, presentation techniques, usability and design. For example, if your end user is a doctor you can assume they have a high level of understanding medicine, want their information presented quickly and without flaws, and desire extremely usable and functional design.
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