Videos are an important media for learning. With the rise of Youtube, the lowering of attention spans, and the recent push for microlearning it offers content that can easily be shared in a quick and interesting format. Before getting started you should create a video style guide that'll help direct producers, videographers, actors, set staff and editors (or the all in one!) get the correct look and feel the first time and then every time afterwards. Here are my 5 tips (with a free downloadable style guide template!) for creating the perfect video.
- Always start by thinking about the broad
feelings.How do you want the learners to feel? What message are
you trying to get across? How do you want your company to be perceived?
Do this by establishing a tone, stage presence, general standard on
visuals and production. Strive to understand how elements within the video can effect (both positively and negatively) these
- Go into detail on the things you can
control. Sometimes the weather doesn’t cooperate or your subject gets sick but
there are a lot of elements in a video you can and should control. Be sure the logo and colors of the video are
compliant with marketing or your brand department. Get approval to use specific colors and state
their intended purpose especially highlight colors. Set up standards for the subject’s
attire. Know your output size, delivery method, file type and player. Put together a list of approved and unapproved aspects of different elements like: locations, shots, transitions, and text
- Put together your steps for pre – production
to form a habit.
Be sure the script is ready and has gone through the proper review channels. No one likes unprepared talent or workers. Be sure to provide your subject(s) with a script a few days before and encourage they read through it ahead of time. Reiterate the attire standards a couple days before shooting. Have a shot list ready. Stage the shot to test the lighting, sound and background. Have the subject read the script with the camera on but without formal direction for a base line and hopefully collect bloopers.
- Scrutinize the first draft and but not a
minute before it's ready.No one likes to be
editing something with a person over your shoulder or worrying over every
little detail. Let your person in charge
of editing sit down with their specifications and create a first draft cut
before stepping in. Plenty of producers, writers and actors have said that
sleeping on something or waiting for a few days to review will help to make
sure you don’t become too close to a project. Be sure to leave enough time to space out the reviews for a fresh mind.
- Polish that turd till it shines.Even if the video isn’t Oscar worthy, know
when you’re “that’s good, now publish it” point is. Being a perfectionist is
something we all strive for but there’s a point where you have to say we’ve
done enough and I like it the way that it is.
If you have your standards in place and the video meets all or most of your
standards then what more can you ask for? Publish it, market it, pat everyone on the back, and start all over
Are you new to video creation? Check out Vimeo's Video School, Wistia's Learning Center or Lynda.com for videos on how to create videos.
Want a Free Video Style Guide Template?
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